GRM Weekly: Collaboration is the Name of the Game

Media production, continued organization of media, and branding strategy were all on the docket this past week. We work with our clients as collaborators to work toward a combined goal.

What kept you busy and engaged this week?

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Here’s our transcript:

[ZEKE ] It’s March 4, 2019 and this is what happened to Glass River Media last week.

[JEFF] Media production is a really collaborative art form. Today I’m working in Baltimore in a studio, for a client from Virginia, with a crew from New Jersey. And we all come together as one big happy family.

[ZEKE] So that job that Jeff was planning all last week; the organization doesn’t stop there. I’m on location, digitizing footage and backing up across several hard drives for safety.

[KIRK] Maybe it’s the fact we work in branding strategy, but I think that branding strategy is one of those things that people do unknowingly wrong

They’re working under old assumptions or antiquated practices, thinking that branding is their logo or the way they answer the phone or the color of the polo shirt they have their staff wear.

Fact of the matter is, branding is none of those things and, actually, it’s all of those things. It’s comprehensive look at what your company does and offers.

This last week we worked with several small companies helping better to define their brand so they don’t get into troubling and limiting situations in the future. Strategy matters, and so does your brand

[ZEKE] That’s all for this week stay busy stay engaged and we’ll be back with more news next week!

Check out what else is new with Glass River Media!