GRM Weekly: Editing and Live Social Media

You don’t want to miss this update!

Not only are we staying busy with editing new and old projects for our clients, you can see us in action live on LinkedIn.

It’s October 14th, 2019 and this is what happened at Glass River Media last week!

It has been a week full of editing. Zeke’s been cutting down those Toledo interviews and also putting out animations for an upcoming conference. And at the same time, Nathan was cutting together two different projects that he shot in recent weeks.

Also, tomorrow, Tuesday the 15th, you need to get on LinkedIn and watch the ACG National Capital page. They’re doing their annual golf event and Kirk and Kory are gonna be out there doing live social media all day. Check it out!

We had an interesting project come up recently. It was an animation with voice-over that we made last year that the client now wants to play in their lobby with no audio track. The initial request was to simply take the audio track and transcribe it on the screen so that people could read it. It turns out that’s a lot of information flying at you, very quickly, and it really didn’t work.

A better way of doing that was to highlight key features in the text and let the animation speak for itself. People are distracted, whether they’re scrolling on Facebook or walking through a lobby. You need to catch their attention and give the essence of the message without drowning them in too much content.

Speaking of online content, it really is something you need to keep up with weekly. Just like I’m doing now. It might be easy to take your phone out and talk to the camera, but all of this multimedia going on does take time and I know that people get frustrated with it. We have some clients who get their phone out every week, talk to the camera, send us the footage, we turn it into some beautiful online video, and send it back! It allows you to focus on you while we handle all the behind-the-scenes stuff. That’s what we’re here for!

That’s all for this week. Stay Busy, Stay Engaged. And we’ll be back with more news next week!

Stay Busy, Stay Engaged!

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